Social network Redux raises $3.5M

Updated

Redux, a Berkeley, Calif.-based social networking site (or, as the company calls it, a “discovery network”), has raised $6.5 million in a second round of venture funding, according to PE Hub. Backers include Alsop Louie Partners and Draper Fisher Jurvetson.

[Update:  Nathan Dintenfass, the company's vice president of marketing, says it raised $3.5 million, not $6.5 million.]

Redux was co-founded by Darian Shirazi, an early Facebook employee who also created mobile photo-sharing site Fotodunk, and David McIntosh. The network’s main selling point is an algorithm that takes your stated tastes and temperament and helps you find content, products and people that you’d probably be interested in.

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Anthony is VentureBeat's assistant editor, as well as its reporter on enterprise technology, cloud computing, and tech policy. Before joining VentureBeat in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. You can also follow Anthony on Twitter.