Search engine marketing company Kenshoo raises round from Arts Alliance
Israel-based Kenshoo offers search engine marketing (SEM) services for people trying to optimize the placement of their ads next to search engine results. Among other things, the company lets you automatically figure out which keywords are most effective for your ad campaign.
Last December, the company raised a small round from Sequoia Capital. Now, it has raised another round from European venture firm Arts Alliance. It will use the additional funding to expand its efforts in European markets.
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About the Author, Eric Eldon
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.