http://deals.venturebeat.com/2008/04/07/jd-power-snaps-up-umbria-a-reputation-tracker/ News About Tech, Money and Innovation Sun, 22 Nov 2009 18:57:43 +0000 http://wordpress.org/?v=2.8.5 hourly 1 http://deals.venturebeat.com/2008/04/07/jd-power-snaps-up-umbria-a-reputation-tracker/comment-page-1/#comment-802690 Linda Margaret Wed, 09 Apr 2008 08:30:28 +0000 http://venturebeat.com/2008/04/07/jd-power-snaps-up-umbria-a-reputation-tracker/#comment-802690 Online reputation is increasingly important for a lot of industries, and it's not something you can simply do through software. The world online is pretty intricate. Online reuputations have evolved in different regions, languages and specialties, all reflected through social media analysis. As consumers tend to value individual experience over marketing that many feel is dressed up and biased expertise, companies that are concerned about brand reputation need to know what is said where and by what influencers and in which market. JD Power, as usual, made a smart buy. Online reputation is increasingly important for a lot of industries, and it’s not something you can simply do through software. The world online is pretty intricate. Online reuputations have evolved in different regions, languages and specialties, all reflected through social media analysis. As consumers tend to value individual experience over marketing that many feel is dressed up and biased expertise, companies that are concerned about brand reputation need to know what is said where and by what influencers and in which market. JD Power, as usual, made a smart buy.

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