Tapioca Mobile is a San Diego, Calif. startup that offers to monetize multi-media messages consisting of video and images, or just plain old text SMS.
The company works with both publishers and advertisers to deliver content seeded with ads. Its executives come from Qualcomm, Nokia and OpenWave.
The $5 million funding was provided by Venrock, according to Mashable. Venrock also gave Tapioca its seed round in September of last year.
Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.