VoloMedia raises $3.5M for download advertising and metrics

March 18, 2008 | Chris Morrison

VoloMedia, a Menlo Park, Calif. advertising and measurement firm that was formerly known as Podbridge, has raised $3.5 million in a second round of financing.

Blended ads and analytics packages are more common in niche advertising markets like VoloMedia’s. The company puts ads into downloadable media like videos and podcasts (hence its previous name).

The $3.5 million financing was provided by Leader Ventures, which blends venture money with loans; none of the previous backers were included in the round. The company had previously taken $18.5 million in two financings from Sutter Hill Ventures, Mayfield and Worldview Technology Partners.

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About the Author, Chris Morrison

Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.