Jivox offers simple online video ads for small businesses, raises round
Jivox wants to be a one-stop shop for small businesses, helping them create and distribute simple online video ads.
The San Mateo, Calif. company provides its own images, videos and musical scores, that you can match with text of your choice. It lets you choose demographic information such as age, gender and location. Then, it runs your ads on its partner publisher’s sites, matching up the content of the video with particular types of viewers. It also lets you set a budget for your ads, dates the ads will run, and other options.
The company says the cost of an ad ranges from ten to forty dollars per 1000 impressions (CPM).
Here are some sample ads. The company is launching today, and has raised $2.7 million in a round led by Opus Capital.
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About the Author, Eric Eldon
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.