Stealth startup Fididel seeking $1 million round for e-commerce
Fididel is seeking a $1 million round of Series A funding for its e-commerce business, VentureBeat has learned.
The San Jose company has raised $761,250 from investors already. Participants include a new venture firm, Quest Venture Partners of Atherton. The company’s web site, www.fididel.com, has very little information except a form to request e-mails for users to join its e-commerce beta program.
Hal Wendell, CEO of Fididel, said that the company is still in stealth and isn’t ready to describe its e-commerce business. He said it started about a year and a half ago. Wendell said this is his CEO position but he is a veteran of companies such as Hewlett-Packard and Nortel.
I asked Wendell about the company name. He said, “It doesn’t mean anything. I woke up one morning and had an epiphany. I knew a Mexican restaurant named Fidel’s and played around with that.”
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About the Author, Dean Takahashi
Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.