MSLO makes investment in WeddingWire
Martha Stewart Living Omnimedia has taken a 40 percent stake in WeddingWire, investing an undisclosed amount into the company.
WeddingWire is a combined listings site for services (like photography and cake-making) and organization tool. It also has social and community features, and other tools for planning and sharing information.
The deal is notable because MSLO has been expanding its presence online in a number of verticals, both through building its own properties and, increasingly, making investments in startups. The company also hired a Yahoo sales executive last year.
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About the Author, Chris Morrison
Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.