Archetype Media, a social media advertising services company, raises $4.12M
Archetype Media Inc. handles a range of advertising services within social networks, designed to help traditional advertisers reach these users.
The West Hollywood, Calif. company has raised $4.12 million in Series A funding in a round led by Redpoint Ventures.
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About the Author, Eric Eldon
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.