Mobile coupon company Cellfire raises $12m
Mobile phone coupon company Cellfire has raised $12 million in a third round of funding.
The round includes a new investor, Silver Creek Ventures, and existing ones, including Menlo Ventures and Storm Ventures.
People who sign up for Cellfire’s service automatically receive coupons on their cell phones. If they accept the coupon, users receive a unique redemption code that’s redeemed at the store.
San Jose-based Cellfire was founded in January 2005. The company says it has distributed more than eight million coupons worth more than $24 million in discounts. Stores acceptingCellfire coupons include Hardee’s, Hollywood Video, Papa John’s and Taco Bueno.
We wrote about Cellfire’s launch here.
VentureWire reports that Cellfire will use the new funding to hire more marketing and business development staff.
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About the Author, Anthony Ha
Anthony is VentureBeat's assistant editor, as well as its reporter on enterprise technology, cloud computing, and tech policy. Before joining VentureBeat in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. You can also follow Anthony on Twitter.