Ringleader Digital takes $6M for mobile ad network
Yet another mobile advertising platform has tossed its hat into the ring: Ringleader Digital (formerly MoPhap), a New York-based firm funded by a marketing company.
Ringleader says it has developed a simplified platform that is “device-agnostic”, and will work well across different publishers and networks. The company uses a third party to serve its ads.
Although it seems Ringleader might be a bit late to the game against rivals like Admob and AOL’s Third Screen Media, its investor, a marketer called W2 Group, may give it some advantage.
According to the Ringleader, W2 has a portfolio of tech and healthcare companies that may use Ringleader to advertise. It has also already partnered with a few brands, including Absolut and Blu-ray.
W2 provided the entire $6 million investment, Ringleader’s first full funding round.
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About the Author, Chris Morrison
Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.