TubeMogul raises $1.5M for video analytics
TubeMogul is an Emeryville, Calif. company that helps distribute videos across various portal sites like YouTube, and then reports back to its customers with analytics on their performance.
The service is similar to Visible Measures, which we recently reported on. Both companies are working with large publishers like CBS, Brightcove and and Funny or Die, as well as smaller companies; TubeMogul says it has 15,000 customers already, although it does offer a free version.
The $1.5 million funding was TubeMogul’s first, provided by Knight’s Bridge Capital Partners.
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About the Author, Chris Morrison
Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.