GreenRoad, for driver safety tech, raises $14.5M
GreenRoad Technologies is a Redwood Shores, Calif. company that installs accelerometers in cars to sense when their drivers are behaving unsafely.
We covered the company last year during its launch in September, when it also moved from its homebase in Israel. Its competitors include DriveCam and SmartDrive, which both use more expensive technology based around video cameras.
A new investor, Virgin Green Fund, co-led the $14.5 million investment with Benchmark Capital and participation from Balderton Capital. The company’s previous funding was for an undisclosed amount.
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About the Author, Chris Morrison
Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.