Second Rotation picks up $4.4 for electronics recycling
When people replace their home electronics, the old equipment is often still working, but difficult to sell. Second Rotation is attempting to create a marketplace for used electronics that will slow the pace of new additions to the landfill.
Digital cameras, gaming consoles, MP3 players and old cell phones are all items that the company might buy. It generally won’t pay for broken devices, but does offer a free recycling service.
The $4.4 million funding is Second Rotation’s first, led by Venrock, with some participation from angel investors. The company is based in Waltham, Mass.
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About the Author, Chris Morrison
Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.