Social network Moli raises another $29.6 million, to take on Facebook, LinkedIn

MOLI is a social network that promises to give users (both individuals and businesses) more control over their social network profile — by letting them create multiple MOLI profiles.

The company envisions you creating one profile for interacting with your friends, another for your coworkers. So in some sense it’s trying to be a competitor to both Facebook or Myspace for social relationships and LinkedIn for business networking.

Moli lets you manage these profiles from a central place, as well as do things like add videos, or RSS feeds.

Molis is the core subsidiary of a media company called Mainstream Holdings, Inc., which has both an unusual list of high-profile backers and a ridiculous amount of funding. Mainstream Holdings is founded, in part funded, and run by Christo M. Cotsakos, the former chief executive of E*TRADE.

The company, based in West Palm Beach, Florida, has just raised $29.6 million, bringing the total amount raised so far to a whopping $55.6 million. Three of its many private investors will join the board. They include Bernard Marcus and Kenneth G. Langone, co-founders of HomeDepot and Steven D. Holzman, Managing Member of Vantis Capital Management.

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About the Author, Eric Eldon

Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.

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