Modiv Media takes $8M for mobile marketing
Ever wanted to get coupon offers sent to your phone as you walk down the aisle in a grocery store? Perhaps not, but for those that are interested, Modiv Media offers promotions for on-the-go shoppers.
The Boston, Mass. company has also partnered with Subway and Stop & Shop, and has various niche offerings, like an application shoppers can use to make deli orders in a store to avoid waiting in line.
The $8 million funding was provided by Ignition Partners, Oak Investment Partners and SeaPoint Ventures, all previous investors in the company.
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About the Author, Chris Morrison
Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.