GoldSpot Media raises $3 million for mobile broadcast TV ads
GoldSpot Media provides ad insertion software for mobile broadcast television. The company targets its ads to viewers using demographic information, behavioral patterns and user location, among other things.
Its technology is designed to work with mobile TV offerings already available on mobile carrier networks.
The Sunnyvale, Calif. has raised $3 million in Series A funding from Exa Ventures.
Next Story: Eyealike promises to improve search for copyrighted videos
Previous Story: Big Tent, social networking for groups, raises $5 million
About the Author, Eric Eldon
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.