Criteo raises $10 million for product recommendation service
Criteo provides a white-label widget for e-commerce sites that shows shoppers other items they might be interested in buying. The Paris, France-based has just raised funding: A $10.4 million round from Index Ventures.
The company asks users to rate products, and it analyses the historical web-browsing behavior of its users. Recommendations are based on what similar people to you have purchased, and what pages they’ve viewed.
Criteo has been doing well this past year. More than 4000 web sites have installed its widgets, the company claims. This distributed network generates more than 15 million personalized recommendations per day, it says [note: this number sounds extremely high so I'm double-checking with the company to confirm], seen by to 50 million unique total users.
Direct competitors include Aggregate Knowledge (our coverage) and many others.
The company previous raised a 3 million Euro round in 2006, led by AGF Private Equity and Elaia Partners.
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About the Author, Eric Eldon
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.