Social network ad analytics company Invite Media raises angel round
Invite Media is a stealth-mode company that plans to use social networking data to provide more accurate online advertising both within social networks and across the web.
It’s a “new spin on mathematically analyzing data,” co-founder Nat Turner says. The Philadelphia, Pennsylvania company has not yet launched, and is keeping things quiet. Turner would only add that the terms of service for social networks would not be broken.
The founding team is from Wharton and won the 2007 Wharton Venture Award. The company includes an impressive list of statisticians.
It has raised funding from First Round Capital and angel investors late last year, Alarm Clock reports.
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About the Author, Eric Eldon
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.