Growing ad network Tremor Media raises $11 million
Tremor Media’s ad network reaches half of all internet users in the US, according to Comscore. With more than 90 million unique visitors in November, it is the 18th largest network, trailing market leaders including Advertising.com, Yahoo and Google.
New York-based Tremor has been riding the increase in online advertising. It has grown more than 50 percent since the beginning of 2006.
Masthead Venture Partners and
Canaan Partners together invested $11 million in the comany’s series B round. Canaan also invested in online banner advertising company DoubleClick, which was bought by Google for $3.1 billion earlier this year.
Tremor says it will use the money to expand across its operations and advertising efforts.
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About the Author, Eric Eldon
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.