PubMatic raises $7M for small publisher advertising
A sort of auction site for ads, PubMatic attempts to match its ad inventory against its subscriber base of small- and medium-sized web publishers to maximize the revenue of the latter.
The company says it has about 1,500 publishers on board and seven of the top eight ad networks. We last wrote about the company in August, before its opened its service for public beta testing.
PubMatic is co-based in India and Menlo Park, Calif. Its $7 million investment was led by Nexus India Capital, with participation from Draper Fisher Jurvetson and Helion Ventures.
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About the Author, Chris Morrison
Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.