ARPU takes $8.7M for point-of-sale advertising
ARPU bills itself as an advertising network that adds value for businesses by offering additional services to buyers at the time of an online sale.
For instance, a consumer buying an internet access package from a service provider might be offered relevant add-ons like phone service or subscriptions to online services. The company also maintains a service portal for customers to manage their subscriptions through.
The $8.73 million funding was disclosed in a regulatory filing reported by TechJournal South. Grotech Capital Group led the round, while previous investors Polaris Venture Partners and New Atlantic Partners also participated. The company’s first round was for $5 million.
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About the Author, Chris Morrison
Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.