Balihoo takes $4M for advertiser’s search engine
When you’ve got an advertisement for the internet, how do you figure out where to place it? You might start with a search on Balihoo, a search engine designed to find advertising opportunities on the Web.
The Boise, Idaho company, which came out of beta in December, can also help locate ad placements in traditional media like newspapers.
Balihoo operates on a subcription model. Advertisers can use the search functionality for free, but additional features like campaign management tools can be added on for a monthly fee.
The $4 million funding was led by Highway 12 Ventures. Lacuna Capital, which led the company’s first funding of $1.5 million, also participated.
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About the Author, Chris Morrison
Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.