Mobile Posse raises $10M for mobile advertising
Mobile Posse is a mobile advertising firm that claims to deliver targeted advertising, as well as “idle screen interactive content delivery,” which takes advantage of the time a customer is not directly using a phone to display ads.
The McLean, VA company recently signed on with its first carrier, Revol Wireless, an operator in Ohio with about 250,000 customers.
Softbank Capital led the $10 million second round, with Court Square Ventures and Columbia Capital also participating.
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About the Author, Chris Morrison
Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.