Taboola raises $1.5M for video discovery
November 15, 2007 | Chris Morrison
Taboola, an Israeli startup that launched yesterday at the NewTeeVee Live conference, wants to make video discovery easier.
The company generates video recommendations based on content the viewer has already watched. Rather than having its own site, it is an embedded script that other sites can use. It plans to generate revenue through ads.
News of the company’s $1.5 million funding by Evergreen Venture Partners was broken by TechCrunch. There’s also some more extensive coverage at NewTeeVee.
Tags: co:taboola, inv:Evergreen-Venture-Partners
Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.
