Deals & More

Satmetrix Systems, a Foster City, Calif. company that provides a customer loyalty service software, has acquired Informative, a South San Francisco online customer loyalty company, according to PE Wire.

No financial terms were disclosed. Satmetrix has raised around $30 million in VC funding from firms like Aspen Ventures, Sutter Hill Ventures, Stanford University and Siebel Systems.

Informative had raised around $75 million from firms like New Enterprise Associates, Walden International, Apex Venture Partners, Sevin Rosen Funds, Crystal Internet Venture Fund, BlueRun Ventures, Levensohn Venture Partners and global Catalyst Partners. 

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Tags: co:Informative, co:satmetrix, co:Siebel-Systems, inv:apex-venture-partners, inv:Aspen-Ventures, inv:Bluerun-Ventures, inv:Crystal-Internet-Venures-fund, inv:Global-Catalayst-Partners, inv:levensohn-venture-partners, inv:New-Enterprise-Associates, inv:Sevin-Rosen-Funds, inv:Stanford-University, inv:sutter-hill-ventures, inv:Walden-International