Reply raises $4.5M for online business leads

Reply.com, a San Ramon company that provides online business leads, said it has raised $4.5 million in debt from ATEL Ventures.

It will be used to pay off Orix Venture Finance, a previous investor.

The announcement is here.

Reply had raised a significant $23 million from BA Ventures, Outlook Ventures and Orix over the past six years.

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