YouGov, market research firm, expands to Silicon Valley with Polimetrix acquisition — while raising $54M
YouGov, a market research agency, has bought US-based Polimetrix and is also acquiring Nordic agency Zapera, while raising around £27 million (or about US$54 million).
YouGov also bought German agency psychonomics at the end of July.
All are moves to create geographic hubs for its market research business, the company said.
The statement is here. The following is a snippet:
Palo Alto, California-based Polimetrix has a panel of approximately 1,000,000 people in the US and Canada and is active in the public affairs, university and government sectors. Founded in 2004, Polimetrix had revenue of £1.1m in the year ended 31 December 2006 and recorded a loss before tax of £0.7m. On this date it had gross assets of £4,212,000. YouGov currently holds a 32% stake in the firm, and in buying the remainder for £11.7m, a price of $2.10 per share, is exercising an option agreed at the time of the initial buy in December 2006.
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