Snaptell raises between $4M and $5M for in-store price comparison with cellphone

Snaptell, a Palo Alto, Calif company that lets you take pictures of in-store products with your mobile phone and to check to see the product’s price at other locations, has raised between $4 million and $5 million in a first round of financing.

We wrote about the financing in April (scroll down), but VentureWire (subscription required) confirmed the amount in a story today.

The company is still secretive, and yet to launch. Investors include JK&B and New Enterprise Associates.

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Matt Marshall is editor and CEO of VentureBeat. Follow him on Twitter at @mmarshall, and follow VentureBeat on Twitter at @venturebeat.