Sequoia bets on Stardoll, a site for little girls

June 27, 2006 | Thor Muller | Comments | |
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Stardoll, a site where young girls can create and dress up celebrity dolls of themselves or others, is not your classic Silicon Valley high-tech sort of investment.

Yet Sequoia has invested $6 million in the Stokholm company, Stardoll told us yesterday. It is the latest example of how Sequoia is betting on niche consumer Web sites that don’t show any particularly amazing technology, but where their innovation is in market execution; they just do one thing really well. Stardoll says it attracts at least 1.2 million unique visitors weekly from over 200 countries. Zappos, Weatherbug and CafePress are other such Sequoia bets that come to mind.

It is the second round. Existing investor Index Ventures also participated.

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  • wibble
    I think one other point worth highlighting in this deal is that it is, from memory, Sequoia's first ever deal in Europe. They have investment activities in Israel, but have preferred in general to avoid continental Europe until now.
  • Depends how you count Jajah. It is an Austrian team Sequoia found. The founders are still over there, as I understand it, even if Sequoia has helped Jajah open offices over here.
  • wibble
    Jajah was an Israeli deal, with the development still based there. I still think this is their first continental European deal, and a funny one at that.

    N.B. Sequoia have long dismissed Europe as a source of venture deals, and described Israel as their European play.
  • jasmine
    Wow it is great
  • Natalie
    it says for little girls. well i am 10 years old and i play it also i know a few boys who play it :P i enjoy playing it and i think people should check it out :)
  • kayla
    that site rocks!